Food Processing FoodTech Plant-based Foods Startups

Th e Kellogg Challenge: New Microbiome-Based Innovation for Gut Wellness

Future Food-Tech has partnered with Kellogg Company to launch an Innovation Challenge, giving new talent in the industry a chance to shine on a big virtual stage. Wellness is a major area of focus for Kellogg, and through this challenge, the company is seeking pitches on unique plant-based ideas that support digestive wellness.

New plant fibers, valorized fibers from waste streams, prebiotics, postbiotics, fermented ingredients and new non-spore food stable probiotics all have the potential to improve digestive wellness – and thus, our mental and physical wellbeing. Kellogg is looking for start-ups to apply their entrepreneurial and scientific skills to show how their technology could help solve the problem and deliver tangible value to consumers.

The Innovation Challenge will be hosted at the virtual Future Food-Tech summit (March 11-12, 2021), one of the biggest innovation conferences of the year, where innovators, global food brands, ingredient providers and investors will come together virtually with the intention of growing ideas from concept to reality.

D’Anne Hayman, vice president of Global Innovation and Nutrition at Kellogg, will judge the finalist entries alongside Simon Burton, managing director of eighteen94 Capital in a live virtual pitch event in March. Kellogg established eighteen94 in 2016 to invest in companies pursuing next-generation food innovation, bolstering access to cutting-edge ideas and trends.

“We have a passion for identifying and investing in great ideas. We’re thrilled about the opportunity to seek out technologically-oriented, creative solutions for improving the health of the microbiome, and to help bring them to life.”

Simon Burton, MD, eighteen94 Capital

This could be just the entry-point you need to break through with your solution, gain widespread industry recognition, and secure mentorship from some of the biggest names in the business.