James Beeland Rogers Jr., an American investor and financial commentator based in Singapore, has joined Singapore-based foodtech company Life3 Biotech as a member of its board of investors. Based in Singapore, Life3 is an innovative, award-winning company that focuses on revolutionising how people view health, nutrition and the future of functional food.
Life3’s flagship product, “Veego” is a proprietary plant-based protein that aims to meet a rising demand for both sustainable and nutritionally-optimised food ingredients. It’s made with a natural blend of whole foods including legumes, grains and mushrooms; specially selected for its high nutritional quality in protein and fibre as well as low in fats.
It contains no artificial colouring or flavouring and is free from any preservatives.
As a leader in the management of Human Health & Wellness, Life3 strives to be at the forefront of Functional Food & Nutrition derived from plant-based ingredients, which can help boost health and reduce the risk of developing chronic diseases such as cardiovascular disease. Life3 products are designed to be compatible with different food cultures.
The startup’s pilot factory for producing plant-based protein products, worth over US$3 million, is expected to be completed in the second half of 2021.
About Ricky Lin, CEO & Founder, Life3
To Ricky, food is a basic need and so much more. It is also about sustenance, sustainability, culture, relationships and “an enabler to drive human life”. Endowed with such passion, Ricky firmly believes in food innovation and expects to revolutionize the way we view health, nutrition and the future of functional food.
Through Life3, he continues to champion these changes through innovation and collaboration by employing bioscience and technology, to create food suitable, especially for the Asian palate and community.
Some famous Quotes by Jim Rogers
There’s going to be a huge shift in American society, American culture, in the places where one is going to get rich. The stock brokers are going to be driving taxis. The smart ones will learn to drive tractors so they can work for the smart farmers. The farmers are going to be driving Lamborghinis. I’m telling you. You should start Forbes Farming.Source: Forbes Magazine, Oct 18, 2012
On November 4, 2010, speaking at Balliol College, Oxford, Rogers urged students to scrap career plans for Wall Street or the City, London’s financial district, and to study agriculture and mining instead. “The power is shifting again from the financial centers to the producers of real goods. The place to be is in commodities, raw materials, natural resources.”Source: Bloomberg News, November 5, 2010