Pairwise, a food tech company, stands at the forefront of breakthrough genome editing technologies to bring exciting new products to market that are more enticing, more convenient and more likely to end up in people’s grocery carts. The Pairwise team is one of the first to develop novel types of fruits and vegetables so that people can enjoy healthy food more easily.
For generations, breeders have leveraged the natural diversity in plants to bring out traits that make them more nutritious, more convenient, more affordable, and more sustainable. The downside is that traditional breeding methods can take decades, even centuries, to produce the desired attributes. With the industry-leading gene-editing platform, Pairwise can do it in years.
The U.S. Department of Agriculture recently confirmed Pairwise can proceed to commercialization of its new leafy greens in the same manner as the traditionally bred varieties we have enjoyed for years. Thus, the newly created vegetables will move into field trials and ultimately be planted by growers.
In the United States, approximately nine percent of adults are getting the recommended daily allowance of fruits and vegetables, according to the Centers for Disease Control and Prevention (CDC). Only eight percent of calories in the average U.S. diet come from fruit and vegetables, according to the U.S. Department of Agriculture (USDA).
With licenses to CRISPR technology from Harvard, the Broad Institute and Massachusetts General Hospital, and a team of experts developing new applications every day, Pairwise has the ability to produce fruits and vegetables the world has never seen. Pairwise is currently focused in three areas: leafy greens, berries and cherries. Teams are working to address traits like flavor, texture, shelf life and other factors that play into consumer choices.
At the conclusion of the field trials, Pairwise will work with partners to sell seeds of their new products. The company anticipates this milestone will be reached as early as 2022.
About Pairwise
Pairwise is a pioneering food start-up committed to helping people live healthier, fuller lives. It is leading the way to wellness by combining gene-editing capabilities, deep crop science expertise and cutting-edge data techniques to cultivate fruits and vegetables that are naturally irresistible and easier to enjoy.
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