BlueTree Technologies, a food tech company specializing in sugar reduction for natural beverages, and PCI Membranes® (a Filtration Group® brand), a global leader in tubular membrane filtration systems, announced an exclusive partnership to provide beverage manufacturers with a scalable, proven, high-performance solution for producing natural beverages with reduced sugar and lower carbohydrate or calorie content.
The joint solution integrates PCI Membranes®’ proven polymeric membrane technologies into BlueTree Technologies’ proprietary sugar reduction platform, resulting in a breakthrough approach to reducing sugar content without compromising taste or requiring additives. PCI Membranes® brings over 50 years of filtration expertise across various sectors, including food and beverage, water treatment, and pharmaceuticals, offering long-lasting durability, minimal pretreatment requirements, and reliable system performance under high-volume industrial production conditions.
“Taste is non-negotiable for today’s consumers, even in healthier products,” said Michael Gordon, CEO of BlueTree Technologies. “Our partnership with PCI Membranes® offers beverage manufacturers a turnkey solution that can reduce sugar while preserving flavor and ingredient integrity, helping brands deliver on both wellness and quality.”
The collaboration, secured by mutual exclusivity agreements, will see PCI Membranes® supply its components exclusively to BlueTree for sugar reduction processes, while BlueTree commits to using PCI Membranes® as its sole provider. This ensures consistent performance, product quality, and a defensible competitive edge. The FDA-approved solution further supports the development of safe, clean-label beverages at scale.
“Beverage producers need solutions that integrate smoothly into existing operations and perform reliably at scale,” adds Ralph Gehlhar, President of Liquid Process Filtration. “By combining BlueTree’s innovation with our membrane technology, we’re providing manufacturers with an efficient, production-ready system built for consistency, throughput, and ease of use.”
With PCI Membranes®’ membrane portfolio, including microfiltration, ultrafiltration, nanofiltration, and reverse osmosis technologies, paired with BlueTree’s flavor-preserving, additive-free sugar reduction system, beverage producers can now streamline their production, reduce sugar, and respond more quickly to market shifts.
This announcement coincides with Drinktec 2025 in Munich, Germany, the world’s leading trade fair for the beverage and liquid food industry, where BlueTree Technologies and PCI Membranes® will showcase their future-ready platform for beverage innovation, empowering beverage producers to meet the demands of health-conscious consumers, streamline production, and accelerate innovation, all while delivering drinks without compromise.
About BlueTree Technologies
BlueTree Technologies is the leading technology enabling the global production of healthier, great-tasting natural beverages with reduced sugar content. A plug-and-play selective sugar removal solution, BlueTree’s FDA and EU-regulation-approved, patented physical separation technology combines multiple techniques to remove specific sugar molecules from natural drinks, like juices and milk, significantly reducing sugar while preserving essential nutrients, natural sweetness, texture, and taste.
BlueTree is working with global beverage manufacturers to scale and reintroduce healthier, natural beverages into everyday consumer lifestyles, meeting the growing demand for high-quality, sugar-reduced options. Backed by OurCrowd, Sucden Ventures, Fresh Start, The Castillo Family, the Israel Innovation Authority, and others, BlueTree has raised $7.2 million to date.
About PCI Membranes®
PCI Membranes® is a specialist in filtration and separation technologies and operates as a business unit of Filtration Group. For more than fifty years, PCI Membranes® has developed and supplied polymeric tubular membranes, along with other membrane configurations such as spiral-wound and hollow fibre. These solutions are applied across industries including food and beverage, water and wastewater treatment, pharmaceuticals and chemicals, textiles and dyestuffs, and pulp and paper.
Drawing on decades of experience in membrane development, design and application, PCI Membranes® provides reliable process solutions across microfiltration, ultrafiltration, nanofiltration, and reverse osmosis technologies.
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