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SVG Ventures | THRIVE announces the THRIVE Europe Challenge to find the best European Startups in Agtech and Foodtech!

The THRIVE EUROPE Challenge is part of the THRIVE Global Initiative, which aims to enable the needed transformations in the entire food value chain by hosting a series of international pitch challenges. THRIVE EUROPE follows regional challenges previously held in Australia, Canada, and Africa, and is closely aligned with the European Green Deal, which seeks to make Europe the first climate-neutral continent by 2050 while doubling down on achieving the UN SDG’s. The Green Deal’s Farm to Fork Strategy will be central to achieving these goals.

These international pitch challenges will amplify and focus efforts to identify, promote, accelerate, and invest in innovative early-stage startup solutions that are creating new and alternative paths for a more efficient and sustainable global food system.


  • Animal Health & Livestock
  • Big Data & Predictive Analytics
  • Biotechnology
  • Crop Nutrition, Plant Breeding
  • Farm Management
  • Food Safety
  • Indoor Farming
  • Innovative Food (ingredient innovation)
  • Packaging & Freshness Solutions
  • Robotics & Automation
  • Software, Sensing, and IoT
  • Supply Chain Management & Traceability

Application deadline is July 2, 2021

Five to ten startups will be selected from the pool of applicants to present their ideas at THRIVE Europe’s Pitch Challenge before an audience of top agricultural leaders, investors, and entrepreneurs. One winning startup will receive the THRIVE EUROPE Challenge Award, brand exposure, participation in a Silicon Valley Startup Bootcamp, access to the THRIVE ecosystem, and a spot at pitch finals for the Extreme Tech Challenge (XTC) and the award-winning THRIVE VIII Accelerator Program (March-June 2022) which includes investment and pitching at THRIVE | Forbes Demo Day in Salinas, California, USA.

About SVG Ventures | THRIVE

Based in Silicon Valley, SVG Ventures | THRIVE is the leading agrifood innovation and investment platform comprised of top agriculture, food, and technology corporations, universities, and investors. With a community of over 5,000 startups from over 100 countries, the THRIVE platform invests, accelerates, and creates unparalleled access for entrepreneurs to scale globally and solve the biggest challenges facing the food and agriculture industries today. Through THRIVE’s corporate innovation program, the company works with Fortune 1000 corporations to transform their businesses, accelerate their growth, and drive their innovation priorities.

SVG Ventures | THRIVE was recently named the Most Active Agtech Venture Investor by Crunchbase and the Most Valuable AgriFood Tech Accelerator Program by AgFunder.