Agriculture AgTech FinTech and MAS Financial Services tie-up to offer Agri finance to small farmers & FPOs

Arya, India’s largest integrated grain commerce platform, announced a tie-up with leading NBFC, MAS Financial Services Limited to offer Agri-finance to farmers with a specific focus on small farmers and FPOs. The services will be offered by’s lending services arm, Aryadhan Financial Services Pvt. Ltd.

The alliance will leverage’s digital technologies-led customer interface that enables a seamless and intelligent new-age end-user experience delivered over the fintech platform.’s distinct near-farm gate integrated offering, spanning storage solutions, digital lending and digital marketplace, works as the ideal platform for small & marginal farmers otherwise deprived of access to financial services. 

Initially, the tie-up will offer digital lending services delivered over’s platform, to farmers in Maharashtra, Gujarat, Rajasthan and Madhya Pradesh. With this tie-up, & MAS Financial Services are aiming to achieve INR 100 crore co-lending portfolio with new-age digital technologies driving this enablement. For borrowers, the eventual benefit is in the form of at competitive costs and hassle-free loan processing with technology at the back end taking care of all inter-financier transaction requirements.

Farm produce-as-collateral model has ensured that’s lending services has been NPA-free since inception with an average per borrower ticket size of INR 28 lakhs. is today the largest NBFC in Warehouse Receipt Finance (WRF) uniquely distinguished by its deep outreach to farmers and FPOs.  The technology-led model enables minimizing transaction costs along with lower interest rates for the borrowers while expediting the turnaround time (TAT) for loan disbursements. The company facilitates finance of over USD 700 mn annually.

The company is also in discussion with various banks for co-lending arrangements as it aims to serve as the biggest fintech platform in the agri-space with a win-win proposition for both recipient farmers and Banks which presently face challenges in reaching out to rural India with limited connectivity.

On the launch, Mr. Chattanathan Devarajan, Co-founder of said, “We are thoroughly proud and excited about this association with MAS as it creates a huge opportunity to benefit smallholder farmers. Post-harvest agri-financing through WRF has a large unaddressed market estimated to be close to INR One lakh crore, two-third of which is out of the reach of the formal banking sector. Collaboration between banks and integrated agritech players like paves the way to service consumers deprived of access to financial services.”

Mr. Kamlesh Gandhi CMD, MAS Financial Services commented, “We believe that well capitalized and managed NBFCs with niche segments can come together to create synergies that can work as a catalyst for financial inclusion. Our tie-up with will help MAS expand to small agri value chain participants in tier II & III markets and enhance efficiency of these entities.”

ABOUT ARYA, India’s largest and fastest-growing integrated grain commerce that eliminates the trust deficit in the grain commerce value chain through its disruptive integrated PAN India platform that delivers value to all stakeholders by enabling access to high-quality produce, products, and services. Powered by an exponentially growing layer of visibility and control currently stretching across 425 districts in 21 states, 10,000 warehouses and USD 2 billion of grain, offers the assurance of quality supply to buyers and on-time fair payment for their produce and allied services to seller. It seamlessly embeds finance to maximize value for both sellers and buyers and the platform facilitates over USD 700 Mn of finance annually. More at


Established in 1995, MAS Financial Services (BSE: 540749, NSE: MASFIN), is one of India’s leading NBFCs that specialises in the last mile delivery of credit since more than 2 decades, and operating with very strong fundamentals is predominantly focused on the vast lower income and middle income groups of the society. The company offers a wide range of retail financing products for Micro Enterprises, Small & Medium Enterprises, Two-Wheeler, Used Car, Commercial Vehicle, and Home Loans through its wholly-owned subsidiary MAS Rural Housing & Mortgage Finance Ltd. (MRHMFL). 

The Company has a robust pan India presence through 140+ strategic partner NBFCs and 110+ branches serving 4,000+ locations in rural, semi-urban and urban areas of Gujarat, Maharashtra, Rajasthan, Madhya Pradesh, Tamil Nadu, and Karnataka.