Agriculture AgTech FoodTech

AGRIVI Opens US Office and Appoints Bob Westbrook as Head of Sales 

AGRIVI has announced the opening of office in the United States and appointing Bob Westbrook as the Head of Sales. After the strong success in digitalizing agriculture worldwide and supporting some of the major agri-food businesses like Driscoll’s, Nestlé, BASF, Tequila Sauza, and many others, opening the US office will strengthen AGRIVI’s global leadership in the enterprise farm management software segment.

With his extensive experience in leading sales organizations in agriculture and AgTech industries, Bob brings a wide range of knowledge and expertise to accelerate company’s further growth. As a part of AGRIVI senior leadership team, Bob will focus on supporting major US agri-food organizations in transforming their agri-food operations with the support of AGRIVI’s digital agriculture solutions and building the US sales team.

Bob Westbrook, Head of Sales at AGRIVI

I am very excited and pleased to be invited to join the AGRIVI team in its next phase of growth. The clear quality of the platform with applications ranging from agronomy to finance to traceability, traction in the agri-food sector with marquis clients such as Driscoll’s, Nestlé and BNP Paribas and supremely talented development, commercial and support teams will allow AGRIVI to scale quickly in the US market and continue its rapid growth in the 100+ countries it touches.”  – Bob Westbrook, Head of Sales at AGRIVI. 

We are happy and proud to welcome Bob to our senior leadership team. He has valuable experience in delivering innovative solutions to enterprise agri-food companies and scaling sales organizations across territories. As we are in a strong growth trajectory, Bob will help us to be the preferred digital agriculture partner to major US agri-food businesses by delivering a premium product, service, and support.” – Matija Zulj, CEO at AGRIVI. 


AGRIVI has built a comprehensive suite of digital agriculture solutions for farms, food companies, agribusiness banks, ministries of agriculture and other important stakeholders of the agri-food value chain to support them in adopting the change and empower their digital transformation projects.

Powerful farm management software provides real-time agronomic and economic insights throughout the entire food production process and helps producers in producing healthy, nutritious and safe food by applying sustainable and climate-smart agricultural practices.

The positive impact on over 100 million people worldwide that AGRIVI has already created together with customers and partners in 100+ markets showcases how the change is possible and needed.