The Water, Energy and Technology (WET) Center at Fresno State is launching a social media campaign this March (during National Agriculture Month) to celebrate women leaders in agricultural technology, inspired by the women profiled in the upcoming book “From Farms to Incubators: Women Leaders Revolutionizing How Our Food Is Grown” (Craven Street books, publication date April 20, 2021) by journalist Amy Wu. The Women in Agri-Tech social media campaign will feature a myriad of bold initiatives that women are leading in the agriculture industry.
Throughout March, women agri-tech leaders profiled in “From Farms to Incubators,” as well as women in the WET Center ecosystem, will be highlighted on Twitter, Instagram and Facebook for their efforts in the industry that have changed the world in innovative and positive ways.
“It is important to highlight the stories of women founders and innovators in agtech in the hopes of inspiring the next generation to consider the many opportunities in agriculture. This campaign follows closely with the WET Center’s mission to support water, energy, and technology startups on their path to commercialization,” said Wu.
“The WET Center is excited to participate in the Women in Agri-Tech campaign. Amy Wu’s new book ‘From Farms to Incubators’ encompasses the idea of supporting and celebrating women in agriculture, something that we are proud to also support during National Agriculture Month, and every day. Women have tremendous potential to innovate and succeed in the food tech and agri-tech industries, and their participation is essential in shaping the future of our food system. Supporting water, energy and ag technology ventures is our mission here at the WET Center, and with this campaign, our hopes are to inspire other women with great ideas and desires to build successful ventures in the agriculture space,” said Helle Petersen, Program Manager of the WET Center.
Amy Wu’s upcoming book, “From Farms to Incubators,” takes an exciting look at how women entrepreneurs are revolutionizing agriculture through high technology. Drones, artificial intelligence, sophisticated soil sensors, data analytics, blockchain, and robotics are transforming agriculture.
“From Farms to Incubators” presents inspiring case studies of how women entrepreneurs from diverse cultural and ethnic backgrounds are leading the agri-tech revolution. Each agribusiness leader profiled in “From Farms to Incubators” tells her own story of how she used agri-tech innovation to solve specific business problems and succeed. These business cases demonstrate the influence of female innovation, the new technologies applied to agribusiness problems, and the career opportunities young women can find in agribusiness.
A must-read book for business leaders, policy makers, and everyone interested in tech innovation, “From Farms to Incubators” offers exhilarating role models for young women, a thought-provoking glimpse into the future of food production, and a fascinating investigation of how women leaders are profitably disrupting the world’s oldest industry.
More about Amy Wu: Amy Wu is an award-winning agriculture and technology journalist and the producer/director of the documentary film “From Farms to Incubators,” which has been presented at SXSW and Techonomy. Her reporting has appeared in the New York Times, the Washington Post, USA Today and Time magazine. In 2019 Wu was named one of Food Tank’s “15 Inspiring Women Leading the AgTech Sector,” and in 2020 Wu was named on Worth magazine’s “Groundbreakers 2020 list of 50 Women Changing the World” list.
More about the WET Center: The Water, Energy and Technology (WET) Center’s mission is to support water, energy and ag-tech innovators and entrepreneurs on their path to commercialization through training, coaching and networking. The WET Center works to bring the world the most innovative products and resource management tools through its many programs, including Valley Ventures, and BlueTechValley.
- Title: From Farms to Incubators: Women Innovators Revolutionizing How Our Food Is Grown
- Author: Amy Wu
- Publisher: Craven Street Books, an imprint of Linden Publishing
- Publication Date: April 20, 2021
- Price: $24.95 US
- Category: BUSINESS & ECONOMICS / Women in Business
- ISBN 978-1-61035-575-9
- 8″ x 10″ trade paperback, 180 pages, 300 full color photos, index.
Available from bookstores, online booksellers and Craven Street Books (1-800-345-4447, CravenStreetBooks.com).