Agriculture AgTech Event Press Release

IFFCO & Prasar Bharati signed MoU to promote Agri Innovations

World’s biggest fertiliser cooperative, Indian Farmers Fertiliser Cooperative Limited (IFFCO) and Prasar Bharati on Monday signed a MoU to broadcast and promote new agriculture technology and innovations. The agreement was signed at a program organised in Prthivi Bhavan, New Delhi.

According to the agreement DD Kisan, an Indian agriculture 24-hour television channel owned by Doordarshan, will broadcast various innovative techniques being adopted in agriculture field in easy language through 30 minutes program series for the benefit of farmers.

The agreement will help to promote the innovations of scientists done in lab and the experiment conducted by farmers in the field which will help the young farmers.

Mayank Agarwal, Director General, Doordarshan

Principal Scientific Adviser to the Government of India K. Vijay Raghavan opined that the initiative as a historic collaboration for the betterment of farmers.

IFFCO has innovative technology for the farmers and Doordarshan has vast network across the country. The vast network of DD will help in explaining agriculture innovations to the farmers in easy language which will help them immensely.

It is a matter of joy that the innovations which can benefit farmers immensely will now be broadcasted on DD Kisan. It will also help to achieve the target of doubling the income of farmers by 2022.

Dr. U S Awasthi, Managing Director of IFFCO

As an example, IFFCO has created a nanotechnology-based urea alternative that could significantly help farmers. IFFCO was delighted that this innovation that could benefit farmers would now be broadcast to a wider audience.