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Brand divestment: Hershey’s plans to sell KRAVE, Scharffen Berger and Dagoba

Hershey is looking to divest its high-flying jerky brand KRAVE along with its artisan chocolates Scharffen Berger and Dagoba, Hershey CEO Michele Buck told analysts. KRAVE, a high-end jerky and meat snack company that Hershey acquired for $220 million in 2015, had failed to meet company’s expectations. These are great brands that continue to resonate […]