Categories
Food and Agribusiness

A2 Milk: attempts to premiumize the once-commoditized product

Conventional milk contains two main types of beta-casein protein, A1 and A2; the former is believed by many consumers and health care professionals to affect digestive health and possibly cause heart diseases and diabetes. This is where a2 Milk attempts to premiumize its brand. Australia-based The a2 Milk Co. Ltd. engages in the commercialization of […]