Categories
Milk

Consumer preference for Milk in Europe and America

Americans prefer chilled milk, while Europeans store their milk outside the refrigerator. The difference arises due to different taste/ flavor preferences of consumers and the pasteurization technologies used by dairy industry in these two geographies. Pasteurization, here means, heat-treatment process that destroys pathogenic microorganisms in certain foods and beverages.The treatment also destroys most of the microorganisms that cause spoilage and so prolongs the storage time of food.

In the U.S. and Canada, milk manufacturers use high-temperature short-time pasteurization, or HTST. HTST is efficient but results in milk that expires relatively quickly—usually within a week and requires storage in a refrigerator. That’s because the temperature used (about 161°F for 15 seconds) is enough to kill most bacteria, but some will proliferate if the milk hangs around long enough.

In Europe, another technique called ultra-heat-treated pasteurization, or UHT, is used. Milk is exposed to higher temperatures of 284°F for three seconds, decimating virtually all the bacteria and making it shelf-stable for a couple of months if left unopened. (Once opened, it has to be refrigerated.) Because it’s “cooked” at high heat and burns off some of the sugar, UHT milk also has a slightly different flavor.

Read more at MentalFloss

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s