Modern Animal calls itself a new kind of veterinary clinic for animals and their humans. Steve Eidelman, founder and CEO of Modern Animal, is out to disrupt the veterinary business. Eidelman explains, “We have a system that’s broken, not supporting the consumer in a way all these other industries are. We don’t have a thriving profession”. The average clinic looks ugly, it stinks, wait times are long the staff usually isn’t friendly and the phone is ringing nonstop. The customer experience is not particularly good in a veterinary clinic, and even worse, working as a veterinarian is fraught with difficulties. That’s a threat to all animals in the long term.
Modern Animal proposes to fix all those shortcoming with its first clinic in West Hollywood. It doesn’t look like any veterinary clinic you’ve seen. The Modern Animal clinic is literally transparent, with pet owners able to see all the way from the street to the back of the clinic. Modern Animal requires a membership costing $100 a year. That membership gives the pet owner full access, including 24/7 access via telemedicine.
“Does an animal need this? No, but you do.”
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