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Go-to-market approach: Bayer joins hands with AgroStar

Bayer has partnered with AgroStar, a Pune-based e-commerce firm in the farm input space, to deliver seeds and crop protection products directly to the farmer’s doorsteps. Farmers in India can now order Bayer’s seeds and crop protection products through AgroStar’s digital agri-tech platform. With increasing incidence of online e-commerce platforms, the trend is fast catching up in the agricultural space. The company is hoping that the supply of good quality agri-inputs and digital agronomy solutions, can significantly increase farm productivity and farmer incomes.

Read more at TheHinduBusinessLine

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