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The Naturalness Bias

Words are powerful influencers of behavior. Not only are consumers vastly more likely to purchase a product with the natural label, but they also ascribe a wide range of characteristics to a product bearing such a label. The “naturalness bias” leads people to believe that foods with a natural label are both better and safer […]

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Practice of feeding birds isn’t just ‘for the birds’

Bird-feeding is contributing to a significant agricultural enterprise – the annual production of a million tons of birdseed according to the Cornell University Ornithology Lab. About 25 percent of commercial sunflower production is used for birdseed. Millet, cracked corn, sesame seeds, many fruits, suet (solidified beef or pork fat), and niger thistle seed – and […]